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This web page had the following on the homepage, "We are a Principal Lending, Investment and Debt Advisory platform for developers across the capital stack based in Mayfair." Our analyzers saw that the web page said " We are also developing 100 units for private investors throughout the UK." The Website also said " For our clients, investors and borrowers, we are, therefore, an invaluable addition to their company and projects and hopefully the information contained within this site will go some way to demonstrate why. So who are Imperial Blue? We are leading experts in all things property finance." The website's header had Development finance as the most important optimized keyword. It is followed by senior debt, mezzanine finance, and bridging finance which isn't as highly ranked as Development finance. The next words imperial-blue-finance.co.uk uses is property finance. mezz was included and could not be viewed by search parsers.